Our Mission
Empowering every operator with actionable intelligence.
We level the playing field by providing independents and global brands with the exact same high-fidelity data and automation tools.
Trusted by 200+ Operators
About AutoRentalRate
Hi, we’re
AutoRentalRate
The rate automation leader in the car rental industry.
Our platform provides the necessary tools for operators and OTAs to discover real-time intelligence and grow profitability all from one unified dashboard.
Who we are
AutoRentalRate is a dedicated car rental rate intelligence company. Unlike competitors, we are built 100% for the industry.
Backed by decades of expertise in mobility and data engineering—our platform translates deep knowledge into intuitive software.
24+
Suppliers
50+
Vehicle Classes
1h
Rate Refresh
100%
Industry Focus
Purpose & DirectionDriving the Future of
Driving the Future of
Rate Intelligence.
Our Vision
To be the global standard for car rental rate data.
We envision a future where no mobility booking is made without data-backed confidence, powered by the AutoRentalRate ecosystem.
24/7Live Monitoring
GlobalMarket Coverage
Core Values
The Principles Behind AutoRentalRate
These aren't posters on a wall. They're the decisions we make every day in our product, our support, and our relationships.
Deep industry knowledge, not generic tooling
AutoRentalRate has been providing world-class rate gathering technology since 2018. Unlike our competitors, AutoRentalRate is solely dedicated to the car rental industry. Our commitment to our clients and industry ensures we create maximum value and a schedule of actions without problem.
The first to bring true automation to car rental pricing
AutoRentalRate was the first company to offer web rates to the car rental industry. We are also the first company to offer a completely web-based rate solution and positioning product. By doing so we are enhancing the user experience on the web and today 100% of our customers are on AutoRentalRate's platform, by SuperStar's product, and every product on the market.
Global technology built for real-time decisions
AutoRentalRate's global technology solutions offer the first real-time business intelligence tool for monitoring Web and Global Distribution System (GDS) car rental rates globally. Our proprietary software integrates seamlessly with the client's custom criteria, automatically accesses GDS, internet and local rates upon system entry. This technology gives the power to our client's hands with AutoRentalRate, our clients have the best.
Our clients are our most important partners
We treat every customer relationship as a long-term partnership. We are passionate and determined. We sincerely care. We promote a positive work environment. We treat clients like partners. We produce quality products that make a real difference in our clients' day-to-day operations.
Transparent, secure, and trustworthy by design
Security and privacy are not afterthoughts at AutoRentalRate. Every layer of our platform is built with enterprise-grade protection, full GDPR compliance, and zero data reselling. What you share with us stays with you always.
We measure success by your profitability
Everything we build is measured by one thing the impact it has on your revenue. Our clients report an average 18-34% savings on car rental spend within the first quarter of using AutoRentalRate. That's the standard we hold ourselves to.
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Daily Offers Tracked
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Supplier Integrations
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Vehicle Classes
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Rate Checks / Month
The Team
The People Behind AutoRentalRate
We recognize the company's success as a whole reflects on the success of the individuals behind it. We appreciate that our individual achievements contribute to the growth our clients experience.
MM
Co-Founder
President & Co-Founder · AutoRentalRate
Michael leads AutoRentalRate with over 20 years of car rental industry experience. He launched the first rate automation system in 2014 and has grown AutoRentalRate into the industry's premier rate intelligence platform — trusted by operators across 5 continents.
Julie Flores
Vice President of Operations
Julie is Co-Founder and Vice President of Operations at AutoRentalRate. She has played a defining role in consistently delivering satisfaction to clients since the company's inception in 2012.
Chris Millsom
Senior Car Co-Founder
Chris brings extensive experience in the car rental industry, particularly in managing functions across 27 locations — contributing to significant revenue and margin improvements.
Gaurav Priyank
Principal Engineer
Gaurav is Head of Development at AutoRentalRate with over 17 years of experience in software engineering and data pipelines. A decade of automation expertise makes him a commanding executive.
David Arbuckle
Revenue Strategy Director
David brings over ten years of business investment to the role to set up a Revenue Strategy of Automation, Experience, Optimization, and Revenue Management Strategy with critical communication.
Who We Are
A Culture Built on Integrity & Care
AutoRentalRate is more than a platform it's a team of people who genuinely care about the car rental industry and the operators within it. From our engineers to our account managers, every person lives these principles.
- Passionate and determined.
- We sincerely care.
- We promote a positive work environment.
- We treat clients like partners.
- We produce quality products.
“AutoRentalRate allows you to increase your profitability by implementing competitive and intelligent pricing strategies.”
MM
Michael Meyer
President & Co-Founder, AutoRentalRate
Team First Culture
Client Obsessed